Whole-system duct and dryer vent check with before-and-after photos - you see exactly what came out of your vents
That "$99 whole-house special" is a bait ad - the real number appears once they are in your hallway, or the "clean" is a shop-vac at the register. We photograph the inside of your ducts before and after instead.
Before
After
Before
After
Before
AfterFranchise Investment Overview
We believe in showing our numbers before you ask for them. That’s the same instinct that drives our written price before any work starts, and it applies to franchise investment too. The figures below are ballpark ranges for opening a Morton’s Air Duct Cleaning location, based on what equipment, vehicles, initial marketing, and working capital typically cost in this industry. They’re marketing estimates, not an offering. Exact numbers come later, in writing, after you’ve talked with our team and qualified.
Paul Adeyemi, our owner, puts it this way: you shouldn’t have to guess what a commitment costs. You should be able to sit at your kitchen table, look at a range, and decide whether it’s worth a conversation.
Estimated Startup Investment
The table below reflects a single-territory startup with one service van, professional-grade equipment, and enough working capital to cover the first months before revenue stabilizes. Ranges vary by market, real estate costs, and how much equipment you finance versus buy outright.
| Investment Category | Estimated Range |
|---|---|
| Franchise Fee | $35,000 - $50,000 |
| Equipment & Vehicles | $55,000 - $90,000 |
| Initial Marketing & Launch | $15,000 - $30,000 |
| Working Capital (first 6 months) | $40,000 - $75,000 |
| Total Estimated Investment | $145,000 - $245,000 |
Equipment costs reflect the brands we actually run: Rotobrush and Nikro for duct cleaning, Abatement Technologies for HEPA filtration, Honeywell and Aprilaire for the air quality products we offer, and Guardsman for surface protection. We’d rather you buy professional gear once than entry-level rental equipment twice. The van is a significant line item, and many franchisees finance it separately.
Working capital is the number people underestimate. It covers payroll while you build a customer base, fuel, insurance, and the slow months every new business walks through. We plan for it honestly.
What’s Included
The franchise fee isn’t just a name. It buys the operating system that Morton’s has been refining inside the Cedarwell family. Here’s what you get:
- Brand license and territory rights so no other Morton’s location competes in your defined service area.
- Initial training covering duct and dryer vent cleaning technique, equipment operation, and the customer care standards we’re known for.
- Launch marketing support including local campaign guidance and the brand materials you’ll need to introduce Morton’s to your community.
- Operating systems for scheduling, written pricing, the 365-Day Done Right Promise tracking, and photo documentation of every completed job.
- Cedarwell Care Promise training so your team understands shoe covers, drop cloths, quiet-tool protocols, and how to treat a family’s home with respect.
- Ongoing support and brand updates from the Cedarwell family, including equipment guidance as industry standards evolve.
What the fee does not buy is a guarantee of revenue. Anyone who promises you that is selling something other than a franchise. What we offer is a system built on doing the work right, pricing it honestly, and leaving the house cleaner than we found it. That reputation compounds locally.
Financing & Next Steps
Most franchisees don’t write a single check for the full investment. Third-party lenders routinely finance equipment and vehicles for air duct cleaning startups, and SBA-backed loans are commonly used for franchise businesses. We can point you toward lenders who have worked with home service franchises before, though we don’t provide financing ourselves. Your credit profile, collateral, and market will shape what’s available to you.
The path to exact numbers is straightforward. Call our franchise line at (323) 918-4345 and ask for the Morton’s franchise team. We’ll have a conversation about your market, your timeline, and whether this is a fit. If it is, we’ll walk you through the qualification process and provide the official disclosure documents with the precise, binding figures for your situation. No pressure, no countdown timers, no “only one territory left” talk. Just a clear conversation, the way we’d want it if the roles were reversed.
Request the info kit below, or call (323) 918-4345 to talk with a live person today.
All figures on this page are non-binding estimates for marketing purposes only; actual investment amounts vary by market and are provided in official disclosure documents after qualification.
Written by Paul Adeyemi, Owner at Morton’s Air Duct Cleaning.